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A plan for every stage of growth

Get the tools to activate users, grow adoption and improve retention. Every plan includes onboarding, analytics, surveys, session replay and bug capture. Choose the capacity your team needs.

  • Starter

    CA$150/ monthplus applicable taxes

    For small product teams shipping their first in-app onboarding.

    Start 14-day free trial

    14 days free, no card needed.

    What differs between the plans
    • Up to 2,500 monthly active users
    • 5 team seats
    • Every engagement feature: flows, checklists, surveys, resource center
    • Product analytics: trends, funnels, retention, paths
    • 2,000 session replays a month
    • Bug capture with the browser extension

  • Growth

    CA$500/ monthplus applicable taxes

    For teams running onboarding, analytics and replay across a growing product.

    Start 14-day free trial

    14 days free, no card needed.

    What differs between the plans
    • Up to 10,000 monthly active users
    • 20 team seats
    • Everything in Starter
    • Choose your data regionComing soon
    • SSO / SAML with one identity provider, set up with our team
    • 7,500 session replays a month, kept 90 days
    • Two years of analytics history
    • Priority support

  • Enterprise

    Quoted

    For larger products, regulated industries and data-residency requirements.

    Talk to us

    Volumes and terms set together.

    What differs between the plans
    • Custom volumes and contract
    • Unlimited seats
    • Unlimited SSO connections
    • Data processing terms
    • Dedicated regionsComing soon
    • Security review, DPA and invoicing
    • Dedicated support and an uptime SLA

14 days free, no card

Every product feature for 14 days: 2,500 monthly active users, 5 seats, 500 session replays kept 30 days and 1,000 emails. No card.

At sign-up you say which plan you expect to want. Nothing is charged during the trial; to keep going after day 14 you subscribe, and you can pick either plan then.

Start 14-day free trial

The Your first hour checklist that opens a new Kitetrail workspace: install, check data is arriving, learn the two environments, build and publish your first flow.
Day 1 of your trial: the checklist your workspace opens on. Sample workspace.
Monthly active users
2,500
Team seats
5
Session replays
500
Replay retention
30 days
Emails
1,000

Ready to keep going?

When your trial ends, choose the plan that fits your team. Starter covers a product with up to 2,500 monthly active users; Growth is for when the product or the team grows. Already trying Kitetrail? Subscribe now; billing starts when your trial ends. Prices are plus applicable taxes.

  • Starter, CA$150 / month

    Up to 2,500 monthly active users, 5 seats, 2,000 replays a month.

    Subscribe to Starter

  • Growth, CA$500 / month

    Up to 10,000 monthly active users, 20 seats and SSO set up with our team.

    Subscribe to Growth

  • Enterprise, quoted

    Custom volumes, a security review, a DPA and an uptime SLA.

    Talk to us

Already subscribed? Manage your plan and invoices.

Compare the plans

Only what differs between the plans is in the table. The 33 things every plan includes are listed once, below it.

StarterGrowthEnterprise
Usage
Monthly active usersPeople your SDK identifies or tracks in a calendar month.2,50010,000Custom
Team seats520Unlimited
In-app engagement
Email10,000 / month25,000 / monthCustom
Product analytics
Data history1 year2 yearsCustom
Session replay
Session replays2,000 / month7,500 / monthCustom
Replay retention30 days90 daysCustom
Data and integrations
Analytics forwarding to third-party analytics toolsComing soonComing soonComing soon
Security and data residency
Choose your data regionComing soonEvery workspace is hosted in Canada today.Coming soonComing soon
Move your workspace to another regionComing soonComing soonComing soon
SSO / SAMLSet up with our team.1 connectionUnlimited
Security review and DPA
Support
Priority support
Onboarding call
Dedicated contact and uptime SLA
Invoicing and custom terms
Included on every plan: 33 more

Usage

  • Applications and environments: Unlimited
  • Domains: Unlimited

In-app engagement

  • Flows: modals, slideouts, tooltips, driven actions
  • Spotlights, banners and cards
  • Checklists
  • Resource center
  • Surveys and NPS
  • Targeting, segments and throttling
  • Themes and design library
  • Localization
  • A/B and multivariate experiments
  • Visual builder (Chrome extension)

Product analytics

  • Autocapture, labelled events and tagged pages
  • Trends, funnels, retention and paths
  • Content analytics
  • Click maps and heatmaps
  • Dashboards

Session replay

  • Console, network and error panels
  • Privacy: masked by default, network allow-lists
  • Session search, notes and sharing

Bug capture

  • Bug report widget with instant replay
  • Browser extension: screenshots, annotation, tab recording
  • Bug report from any recorded session
  • Jira, Linear, GitHub, GitLab and Slack

Data and integrations

  • HTTP API and webhooks
  • Segment and RudderStack inbound
  • Data sync to your S3 bucket
  • HubSpot and Salesforce

Security and data residency

  • Hosted in Canada
  • Encryption at rest and in transit
  • Roles and permissions
  • Two-factor authentication

Support

  • Email support

Questions

Something else? Ask us; a person answers, usually within one business day.

Do I need a credit card for the trial?

No. The 14-day trial has every product feature available today, with its own allowance: 2,500 monthly active users, 5 seats, 500 session replays kept 30 days and 1,000 emails. At sign-up you say which plan you expect to want; you can change it, and nothing is charged until you subscribe.

What counts as a monthly active user?

Anyone your app identifies or tracks through the Kitetrail SDK or API in a calendar month. Team members using the Kitetrail dashboard are seats, not monthly active users.

What happens if we go over a limit?

Nothing stops working. Session recording pauses once the month's replays are used and resumes on the first of the month. If you're over your monthly active users two months running, we'll get in touch about the next plan.

Where is our data stored?

In Canada, backups included. Every workspace is hosted in Canada today, and data is encrypted at rest and in transit. Choosing another region on Growth and Enterprise is coming soon.

Is SSO really included in Growth?

Yes: one SAML or OIDC identity provider (Okta, Microsoft Entra ID, Google Workspace and others) at no extra cost, set up with our team. Enterprise includes as many as you need.

What do the plans cost?

Starter is CA$150 / month and Growth is CA$500 / month, in Canadian dollars, plus applicable taxes. Enterprise is quoted.

Can I change or cancel my plan?

Yes. Change or cancel your plan at any time through your workspace’s billing portal.

TURN PRODUCT INSIGHTS INTO GROWTH

Build a product
users come back to.

Start improving activation, adoption and retention with Kitetrail.

Start your free trial

14 days free. No credit card needed.