Ask while the moment is fresh

In-app surveys and NPS that reach the right people at the right time. Answers land next to everything else you know about each person, so a score comes with a reason.

NPS, last 90 days
+3852% promoters, 34% passives, 14% detractors
PromotersPassivesDetractors
By planGrowth +45Trial +21

NPS results by plan, with the reasons people gave. Sample data.

What you do

Write the survey

Mix question types: multiple choice, rating scales, open text and NPS. Add logic so a follow-up only appears for the answers that need one, and finish with a thank-you.

Illustration: a three-question survey with a conditional follow-up.

Choose who and when

Surveys use the same targeting as the rest of Kitetrail: by segment, page, behaviour or after a specific event. Sample a share of the audience so you don't ask everyone at once.

NPS comes with sensible defaults: someone who asks to answer later sees it again after 7 days, and nobody is asked twice within 90 days.

Illustration: targeting rules for an in-app question.

What your users see

A short question in the corner of the screen

Surveys appear inside your app in your theme, without sending people to an email or another tab. One click answers; a follow-up asks why.

Illustration: an NPS question with a follow-up asking for the reason.

What you measure

Scores with reasons, by segment

Track NPS over time and split it by plan, company or any property. Read the open answers behind each score, and see how each group uses the product.

Illustration: an NPS breakdown with promoters, passives and detractors.

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